Publicada em: 18/01/2006 às 10:21 |
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Advertising ou propaganda? O audiovisual político brasileironuma perspectiva comparativa
Palavras-chave
This paper analyses the use of the expression “political advertising” to the studies about the Brazilian television election campaigns. It argues that this expression takes in account the American use of television in election campaigns, given that, in the United States, the political advertising closely followed the model of the commercial advertising. However, this don’t happened in most countries, including Brazil. The paper sustains that the expression “political propaganda” is more fitted to the analysis of the Brazilian use of television in election campaigns, given that the civic education is a presupose of the Brazilian model of television campaign, and the key role that the political parties play in those campaigns. Key-words
Advertising ou propaganda? O audiovisual político brasileiro numa perspectiva comparativa |
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