Publicada em: 04/12/2011 às 11:52 |
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Não tenho limites: dispositivos móveis,flexibilidade e identidade1
Palavras-chave
This article discusses the relationship between lines of thought that proposed thinking identity and challenge the hierarchical structures and modes of operation of late capitalism, which incorporated it as a value that emerged as challenging, such as flexibility and mobility. It also discusses the concept of device to propose an analysis of different ad campaigns for mobile operators who sell their services as presenting the phones release devices, instruments of realization of identity “in motion” subjects “without limits and without borders “. Articulated, therefore, the values of the “new spirit of capitalism” with the use of these devices. Keywords
Não tenho limites: dispositivos móveis,flexibilidade e identidade1 |
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