Publicada em: 25/06/2012 às 10:00 |
||||||
Identidade e programação das emissoras detelevisão do campo público: estudo comparativo de quatro canais federais brasileiros
Palavras-chave
Comparative analysis of the programming grid of major Brazilian television channels, at the federal level, that forming part of the so-called “public television field”, namely: TV Senado, TV Câmara, TV NBR and TV Justiça. The first two are maintained by Parliament and the last two by the Executive Branch and the Judiciary, respectively. The comparisonincludes the following aspects: a) institutional objectives of each channel; b) how they define themselves (public, governmental, institutional); and c) the general profile of analysis and programming contents prevalent. It concludes that all four channels are characterized by self-reference, that is, focusing on a journalistic and informational programming about the actions of the institutions which they are linked. Based on the survey, the paper shows that more than 80% of the programming of these stations is self-centered and self-referent, with exception of cultural programs and documentaries. The main programming strategies are set to the internal audiences linked and associated to the institutions and to the chain responsible for electoral connection and the capture of vote (in the case of legislative channels) both in Brasilia as in the bases in the entire national territory. Keywords
Identidade e programação das emissoras de televisão do campo público: estudo comparativo de quatro canais federais brasileiros |
||||||