Publicada em: 28/09/2004 às 13:42 |
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Sexo, infância, TV e consumo: estereótipos do prazer
Palavras-chave
Beside the goal of attracting consumers and stimulating the sale of products and services, the sexual appeal present in mass communication, through its repertoire of images and symbolic representations, also creates and/or reflects the collective imagery in contemporary society regarding sex and pleasure. In this article we intend to analyze aspects of sexuality according to its appearence in television advertising, regarding the relationship between genders, sexual stereotypes, sexual standards and the ideology tha envolve us all. Key-words
Sexo, infância, TV e consumo: estereótipos do prazer
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