Publicada em: 01/09/2008 às 10:50 |
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O brinde: comunicação do luxo e práticas de consumo
The aim of this article is to discuss some ideas about the relationship between culture and consumption. More particularly, it intends to investigate the luxury paradigm as a specific modality of consumption. To do so, we will examine some central values of the so called “communication of luxury” as revealed through elements of architecture and interior design of three major department stores – Au Printemps in Paris, Bergdorf Goodman in New York and Daslu in São Paulo – known as major references within the collective imaginary of luxury. Key-words
O brinde: comunicação do luxo e práticas de consumo |
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