Publicada em: 25/06/2012 às 11:56 |
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Notícia, persuasão e dinâmica da forma visual
Palavras-chave
News images usually contain social power and ideologies and a great number of “myths”. They look to be clear, but it is not easy to grasp them. This paper, viewing news images as a text, puts forward the visual persuasive ACTS (Attention Grasping, Content Directing, Theme Representing and Symbolic Accumulating) model based on American art psychologist Rudolf Arnheim’s theory of visual form dynamics to analyze news images. From ACTS Model, communicators can learn what makes successful news images. It can also tell the viewers how their attitudes and behaviors are influenced by news images. Keywords
Notícia, persuasão e dinâmica da forma visual |
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