Publicada em: 27/11/2012 às 12:18 |
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Mobilizar a audiência: uma experiência contemporânea no jornalismo on-line
Palavras-chave
The internet added roles to the on-line journalist. With the purpose to map the contemporary experiences of producing information on the web, the present article has analysed the routines in the site of O Globo. The starting point was to update the gatekeeper concept so as to check its relevance in the on-line journalism. The gatewatcher theory, which defines the journalist on-line as an observer searching for content that may be of his audience interest, has also been applied. Following, the old concept which relates the journalist to a mediator has been reviewed, vis-à-vis the internet. We observe that, as the internet brings a new layer of information to the on-line journalism, it also superimposes functional layers to the journalists. The increasing public participation brings new roles to these professionals. It was possible to see how the on-line journalist is establishing his identity based on a new pillar: as an audience mobilizer. Keywords
Mobilizar a audiência: uma experiência contemporânea no jornalismo on-line |
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