Publicada em: 27/11/2012 às 12:17 |
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Do sindicato ao Palácio do Planalto: a mutação das representações identitárias de Lula no discurso de Veja
Palavras-chave
This study aims at understanding how the magazine Veja built the identity representations of the former president, Luiz Inácio Lula da Silva in two different historical moments. The goal is to analyze the discourse meanings conveyed by the publication dealing with this character. Thus, it will be examined two covers and the text of their articles published in different situations: one in the late 1970s, when he led strikes in São Paulo, and the other in October 2002 when elected to his first president term. The discussion, which is methodologically supported in the Discourse Analysis of French mother, shows how Lula did this identity rotation and therefore, how Veja was discursively positioned against this scenario. We note that it upheld both movements of the political subject itself but also the interests of various orders when giving different discursive guise to Lula. Keywords
Do sindicato ao Palácio do Planalto: a mutação das representações identitárias de Lula no discurso de Veja |
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