Publicada em: 28/11/2013 às 12:24 |
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Siga as nossas dicas e conquiste quem quiser! O jovem como consumidor e mercadoria
Palavras-chave
The paper analyzes the relationship between youth, media and education, focusing on the discussion and analysis of the stories and advertisements published in four magazines for young female readers that have a significant presence in the Brazilian editorial market: Capricho, Atrevida, Todateen and Gloss. Using Zygmunt Bauman’s studies as its main theoretical reference, this paper highlights the close relationship between global youth culture and the media, discussing the publications with a group of Social Communication and Design students. This study describes teenagers both as consumers and products, analyzing the “innovative” and “talented” young people the magazines refer to as well as the young people “with an attitude”, described by the students, who are in a desperate search for the new. Keywords
Siga as nossas dicas e conquiste quem quiser! O jovem como consumidor e mercadoria |
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