Publicada em: 05/11/2015 às 13:21 |
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A influência da religião no comportamento do consumidor: um estudo exploratório do consumo de produtos judaicos
Palavras-chave
This study investigated the meaning assigned by young Jews on objects of religious consumption. The aim of this paper was to identify the impact of religion on consumer choices, seeking to understand its influence on the construction of individual and collective identity of such consumers. Was chosen to limit the Jewish consumption culture to goods and activities specifically produced or developed for religious use, ritual objects, symbolic objects and instruction objects, restricting the analysis and avoiding deadlocks in a epistemological point of view. To conduct this research, were also conducted in-depth interviews with young Jews. The results indicate four main trends related to consumptionpractices of young religious respondents, namely: family influence; symbolism and meaning; relationship with the past versus authenticity; consumption for reinforcement of identity, not consumption; seeking interaction. The study contributes to the existing knowledgeregarding the relationship between consumer behavior and religious practices, besides to opening new research perspectives.. Keywords
A influência da religião no comportamento doconsumidor: um estudo exploratório do consumo de produtos judaicos |
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