Publicada em: 06/12/2007 às 12:06 |
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As raízes medievais do atual projeto de marketing da Renovação Carismática Católica
Palavras-chave
This paper aims to identify the religious cultural aspects that the marketing model applied to the Catholic Church, proposed nowadays by the Catholic Marketing Brazilian Institute (linked to Charismatic Renovation), inherited from medieval ecclesiastical experience. For this reason, this work try focalizes and analyses, among these aspects, that most directly linked to communication strategies and tools used by Church in order to evangelize European people since the end of Roman Empire, emphasizing the use of hagiographies. The persuasion strategies proposed by the current catholic marketing project, applied in the environment marked by religious pluralism and syncretism – as it already happened in the Middle Ages – has generated a big quantity of followers that are only weakly engaged with their faith and Church doctrine. Key-words
As raízes medievais do atual projeto de marketing da Renovação Carismática Católica
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