Publicada em: 13/06/2013 às 08:55 |
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Responsabilidade Social e sustentabilidade no contexto do século XXI
Palavras-chave
This paper is a reflection about the concepts of sustainability and Corporate Social Responsibility (CSR) in the current historical context. We intend, at first, to discuss the logic of neoliberal economic system market, a necessary foundation for understanding the current relationship capital versus work. From this, we seek to identify the difference between social marketing and Corporate Social Responsibility (CSR), key points to think about the economy and the sustainable discourse usually embraced by organizations that practice actually social marketing. Keywords
Responsabilidade Social e sustentabilidade no contexto do século XXI |
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