Resumo
A maioria dos museus pelo mundo afora possui lojas que oferecem mercadorias associadas ao que está exposto ou a algum artista específico. O foco de interesse deste artigo é o estudo do campo do Design através do consumo dos objetos associados ao filme O Mágico de Oz que são vendidos nas lojas localizadas no National Museum of American History. Nosso objetivo é compreender tal consumo com base na noção de habitus abordada por Pierre Bourdieu.

Palavras-chave
Design. Consumo. Mágico. Museu. Habitus.

Abstract
Most museums around the world have shops that offer products associated with what is on display or to a specific artist. The focus of interest in this paper is the study of the Field of Design through the consumption of objects associated with the film The Wizard of Oz that are sold in the stores located in the National Museum of American History. Our goal is to understand such consumption based on the notion of habitus approached by Pierre Bourdieu.

Keywords
Design. Consumption. Magic. Museum. Habitus.

Dorothy e o mágico consumo de Oz